Automatically pull in campaign spend data and sales data to analyse performance across sources
Say Hello to Gauges
Gauges unifies customer journey, ad campaign data and revenue outcomes in one platform so you can make the right decisions
Multi Touch Attribution for every lead/sale
Account based attribution
Group users into accounts to track their visits, cost and revenue generated at an account level
Track the customer journey
Analyse the customers and users by mapping their journey, cost spend on them and revenue generated through them. Identify the triggers of conversion and optimal path of conversion
True attribution of marketing sources
Measure from first touch to close, across all your marketing channels and give attribution to each touch to analyse marketing results
Beat Ad Blockers
Do not miss any data
Avoid missing track data by avoiding the Ad blockers using custom domains
Analyse and attribute on all the data and accurately give weightage to your sources. Take decisions on with high confidence and precision
Identify your best channels and double down
Eliminate Duplicate Tracking
Give the right weightage to the right source by eliminating duplicate tracks of touchpoints
Use multi-touch attribution models to accurately spread credit across all sources, including ad platforms, social channels and organic.
Custom Attribution Models that suit your business
Benchmark industry specific models
First-touch, last touch, linear, time-decay and position based models of attribution at one click
Attribution custom build
Create a custom formula based model that fits your business. Add rules to your models to exclude certain traffic, certain user types and few touches.
Stage specific credit
Apply marketing credit to the various stages that matter in your buying cycle across multi channels
Identify Ad Spend ROI
See your true return on ad spend.
Pull your cost data from all major ad platforms, correlate that cost to specific accounts, then track revenue from those touches over time.
Cohort Based Lifetime Value
Analyse on ad spend by cohort. Identity time to break-even and auto calculate LTV of customers